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Sindhorn Kempinski Hotel Bangkok marks 14 years of Lady in Red

Bangkok, 15 January 2024 – Sindhorn Kempinski Hotel Bangkok celebrates the 14th anniversary of the iconic Lady in Red programme, joining every Kempinski hotel around the world in commemorating this embodiment of Kempinski elegance and style in service.


Instantly recognisable in the colour of passion, warmth and soul, the Lady in Red® is the embodiment of everything Kempinski stands for.  Focusing on customising guest stays that exceed expectations, the Ladies in Red have become renowned for their understanding and attention to detail when it comes to enhancing every experience while visiting a Kempinski hotel.


To honour them, we celebrate our dedicated brand ambassadors who have been creating unforgettable memories for guests across the Kempinski constellation for the past 14 years during 22 to 28 January 2024.

Their striking red outfits blend Kempinski’s traditional European style with classic Thai flourishes, as every Lady in Red represents the best in Kempinski and in the destination city. This is furthered by their expansive local knowledge and comprehensive hospitality skills to assist guests at every moment, from check-in to check-out.


“A Lady in Red can curate the ideal experience for every guest, whether business or leisure, formal or spontaneous,” explains Christian Ruge, General Manager “Discrete and discerning, they can help create memorable moments or perfectly executed events seamlessly with grace and signature Kempinski style.”


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